The General's Hot Sauce Secondary Research Report

We have been tasked with breaking down and creating a campaign for a smaller brand that started in South Carolina, The General's Hot Sauce. This class is conducted like a workshop so we have split up into teams to collaborate and work together on this semester long goal. The first part of it was reporting on the secondary research we could find without using databases like MRI Simmons, Sprinklr, Ad Age, etc. Together my team and I did our research and wrote this report. (Works Cited not included to save space)