My Portfolio

Our task was to come up with a good idea for a TV commercial. We created a a 30-second spot, wrote a TV commercial script, and designed the storyboards that go with the script.

The goal was to write a 30 second radio script, I chose to write one for Starbucks. This was challenging as I have never had to write a script before, writing for the ear with no visuals adds a different layer of critical thinking. I was the voice behind it and playing around with the sounds on Adobe Auditions was a new experience. Unfortunately I can not attach the audio file to this project due to the website.

I was tasked with creating one Billboard and one bus stop ad with the brand you choose. Then, create a couple social media mockups. I chose to do the brand Rhode and created the following.

For this project we were challenged to develop a campaign's "Big Idea" by making unexpected connections between random elements. This assignment encouraged lateral thinking and creative problem-solving. The three words we were given were, Coffee Shops, E-Sports, and a Mirror. My partner and I collaborated back and forth on how we could connect all three of these and we were very proud of what we came up with.

For this project my professor wanted us to create a 1-minute commercial storyboard accompanied by a billboard ad concept designed to ruin the reputation of a childhood dish you both despised. Through research and brainstorming I created a campaign I thought played into the human central truth of gross food and played into the target audience of Moms making dinner for the family.